Associative Thickeners are incorporated into covering definitions to achieve certain particular required rheological properties. A covering's rheology impacts the properties of the covering amid produce, stockpiling and application. These thickeners offer properties including enhanced stream and leveling. Up until this point, acquainted thickeners have just been known for application in waterborne coatings, eminently scattering paint. The pattern to diminish the emanation of natural solvents prompted an expanded enthusiasm for high-solids paint. These Associative Thickeners are typically planned with gums described by a moderately low atomic weight. The products are characterized by simple incorporation and advanced efficiency and can be employed in a multitude of systems. The thickeners are made of polymer structures included with water-soluble as well as hydrophobic substructures.